Silversea Cruises announced on May 31st that it has entered into a joint marketing agreement with Societe des Bains de Mer (SBM), the company that operates the casino and owns the principal luxury hotels and clubs of the resort of Monte Carlo.
The two companies said they intend to cross-market to their respective luxury clientele (magazines, websites, newsletters, direct-mail), organize joint events in Monte Carlo and aboard Silversea vessels, and exchange personnel, including chefs for the organization of culinary weeks.
"We both offer innovative experiences and like to surprise our international guests with a genuine lifestyle and a blend of European touch. We have indeed a lot in common in the luxury segment, starting with such values as excellence and passion," said Bernard Lambert, CEO of Monte-Carlo SBM.
: We share the same vision of excellence and luxury. It is our intention to further leverage the exceptional relationship that we have developed with Monte-Carlo SBM and the Principality of Monaco, where we will be more and more present in the future," said Manfredi Lefebvre d'Ovidio, chairman of Silversea Cruises.
Monte-Carlo SBM offers a unique resort by the sunny Mediterranean Sea, featuring five casinos, five palaces and 4-star hotels (Hotel de Paris, Hotel Hermitage, Monte-Carlo Beach Hotel, Hotel Mirabeau, Monte-Carlo Bay Hotel & Resort), thirty restaurants and bars, including the celebrated "Le Louis XV-Alain Ducasse," the Thermes Marins, the Sporting Monte-Carlo and its Salle des Etoiles, the famous Jimmy'z nightclub, the Monte-Carlo Country Club and the Monte-Carlo Golf Club.
For more details, email info@ultimatecruise.com
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